From writing incredible scripts to directing award winning commercials, Maged is a creative multitasker with a wicked sense of humor. Maged lives between the projector and the screen where he watches movies day in, day out. A brilliant creative and impassioned visual storyteller, he can turn any script around and make it good. Really good. After a creative career spanning agencies from JWT Cairo to FP7 Dubai and DDB Berlin, Maged began looking for a new challenge and switched to directing full-time.Since then, Maged has directed several award-winning spots for Coca-Cola, Orange and Du Telecom. His Black Cats Loto campaign won the Grand Prix at the Loerie Awards 2015. He is easily one of the most awarded creatives, with countless Cannes Lions and over ten D&AD Pencils to his name.