Nicole is a passionate, detail-oriented storyteller who blends visual style with a strong intuitive approach to performance. Her directing career kicked off with writing and directing theatre, unearthing her drive to create beautiful, emotional narratives. Inspired by a burgeoning interest in cinema, she went on to study film at Wits University in Johannesburg and completed her studies through a scholarship program at Tisch, NYU. Nicole immersed herself in the world of advertising through years of creative research and a stint at TBWA/Hunt/Lascaris before directing commercials. She commenced her directing career in the duo PHI, gaining a plethora of knowledge from the partnership before embarking on a solo career. Since working independently, Nicole has collaborated with an impressive list of national and international clients including Lexus, Samsung, The Economist, American Airlines and Citibank.